The Power of Accents
Authenticity and Cultural Connection First off, let’s talk about the power of familiarity. When a voiceover is done in an accent your audience recognises, it creates an immediate sense of connection. For instance, a Yorkshire accent for a campaign targeting Yorkshire folk can make your message feel closer to home. It’s like a friendly nod […]
TVRs vs. Impressions
What are TVRs? TVRs, or television ratings, are a way to measure the popularity and reach of a commercial on traditional television. Think of it as a fancy-sounding number that tells you how many people potentially saw your commercial – it’s based on the proportion of the target audience reached by the ad. For example, […]
Create a perfect voiceover brief
Step 1: Identify Your Brand’s Personality First off, pinpoint your brand’s personality. Is your brand fun and youthful, or perhaps sophisticated and professional? This will guide the tone and style of your voiceover. Step 2: Know Your Audience Next, consider your audience. A voice that appeals to millennials might not strike the same chord with […]
Exploring the Difference Between Organic and Commercial Online Use for Voiceover
Why is it important? Understanding the distinction between organic and commercial online use with voiceovers is crucial for optimising your online presence. In this article, we will explore the fundamental differences between organic and commercial online use, focusing on how they impact your project. Organic use Organic online use refers to the natural and non-paid […]
The Power of Directed Voiceover Sessions: 5 Reasons Why It Gives You More Control
1. Clarifying Expectations With Real-Time Collaboration With a directed session, you and your client have the opportunity to clearly communicate your expectations to the voice actor. You can provide specific guidance on tone, pacing, emphasis and delivery, ensuring that every line is performed exactly as you envision. It allows you to provide immediate feedback, make […]
Ten tips to write your first IVR telephone script
It helps to reduce cognitive load 1. Start with a clear greeting The IVR should begin with a clear greeting that identifies the company and welcomes the caller. For example, “Thank you for calling XYZ Company. How may I assist you today?” This greeting should be friendly and professional to make the customer feel welcome […]
Top 5 reasons why voice over can make elearning more engaging
It helps to reduce cognitive load We’ve all been there, watching a late-night Scandinavian drama before bed, blurry eyed and struggling to keep up with the subtitles. Including voiceover in your training materials reduces the cognitive load on your learners allowing them to focus more of their attention on the message itself. It’s great for […]
How to create a localised animation with voiceover – Top 5 Tips
Step 1. Get the script and voice recording signed off before you lock down the animation You’re an animator, the visuals are your baby, and by all means you need to storyboard it to sell the concept and quote accurately for the work involved. But before you jump right in and start animating, get the […]
